WHAT I CAN DO

*

WHAT I CAN DO *

CAPABILITIES / THE THINGS I DO

I’m a multidisciplinary designer, which is the tidy way of saying I like knowing how all the pieces fit together.

My work spans brand, digital, print, photography, and marketing—backed by strategy, curiosity, and a slightly unreasonable attention to detail.

BIG PICTURE THINKER /
TINY DETAIL NOTICER

  • Front of a skincare kit box labeled 'SkинEdit' with a photo of two women, one with a facial mask and the other with glowing skin, and the words 'gather' and 'glow' over their faces.

    01 / GRAPHIC + MARKETING DESIGN

    Good design still has a job to do.

    I create visual communication across print and digital, from advertising and campaign graphics to social content, presentations, editorial pieces, and marketing collateral. I’m comfortable working within an established brand system or building the visual direction when one doesn’t exist yet.

    Print · Advertising · Campaigns · Social · Email · Presentations · Editorial · Marketing Collateral

  • A smartphone displaying a magazine cover with the text 'Bad Influence, Good Nails' surrounded by a fork on the left, a knife on the right, and a silver food container with a paper napkin underneath. The background is black.

    02 / DIGITAL + WEB

    Designing for the person on the other side of the screen.

    I design websites and digital experiences around hierarchy, clarity, usability, and the occasional delightfully unnecessary detail. My background in UX, marketing, SEO, and content means I'm thinking beyond the desktop mockup: how the experience responds, reads, converts, and actually works once it leaves Figma.

    Web Design · UX/UI · Squarespace · Responsive Design · Wireframing · Prototyping · Email Design

  • Dark green hoodie with a floral logo and the words 'WITNESSED not Watched' printed on the back, displayed against a black background with a white tag attached.

    03 / BRAND + IDENTITY

    Building visual systems with an actual reason behind them.

    I create brand identities that start with understanding the audience, message, and problem we're trying to solve, not picking a font and hoping for the best. From early concepts through final guidelines and applications, I think about how the pieces work together and how they'll hold up in the real world.

    Brand Strategy · Visual Identity · Logo Systems · Typography · Color · Brand Guidelines · Creative Direction

( And a few useful things I bring with me )

  • 01 / PHOTOGRAPHY + ART DIRECTION

    More than a decade behind the camera shaped the way I see composition, light, emotion, and visual storytelling. I shoot when a project calls for it, and know how to direct, select, crop, and use imagery when it doesn't.

  • 02 / COPY + CONTENT

    I’m comfortable shaping headlines, refining copy, building content hierarchy, and helping complicated information sound like something a human might actually want to read.

  • 03 / SEO + DIGITAL STRATEGY

    My design decisions account for what happens after launch. I bring working knowledge of SEO, analytics, content strategy, accessibility, and search behavior into the way I structure digital experiences.

  • 04 / MOTION + VIDEO

    I can work across basic motion graphics and video editing when static isn't enough, plus collaborate comfortably with dedicated video and motion teams when a project needs deeper expertise.

THE                    TOOLBOX

GET IN                 TOUCH

email me

hello@ambercastro.com