AMBER CASTRO
[ Brand + Digital Designer ]
{ Orange County, CA}Good design should look good.
It should also know what it's doing.
I'm Amber, a multidisciplinary designer bringing together visual thinking, marketing strategy, photography, and a mildly obsessive attention to detail.
SELECTED WORK
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Skin Edit OC
Brand Identity
E-Commerce
Photography -

Dr. Betsy
Brand Identity
Web Design
Photography -

Eat the Menu
Brand Identity
Editorial
Digital -

SUBPLOT
Brand Identity
Art Direction
Packaging
One person.
An unreasonable number of hats.
When you’re responsible for everything from the first strategy conversation to the final website launch, you learn pretty quickly that no creative decision exists in isolation. Running a design studio has given me hands-on experience across brand, web, photography, copy, marketing, and production, and taught me how all of those pieces affect one another.
WHAT I BRING TO THE TABLE
A designer's eye. A marketer's brain. A photographer's habit of noticing everything.
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GRAPHIC + MARKETING
Print design
Advertising
Email
Social
Presentations
Content -
DIGITAL + WEB
Web design
UX/UI
Squarespace
Responsive design
SEO foundations -
BRAND + IDENTITY
Brand strategy
Visual identity
Creative direction
Brand guidelines
Campaign systems -
PHOTO + STORYTELLING
Photography
Art direction
Image selection
Retouching
Copy refinement
Visual storytelling
Tools:
Adobe Creative Cloud, Figma, Squarespace, Canva, Google Analytics, Search Console + enough CSS to get myself into trouble and back out again.
GET IN TOUCH
amber@afotik.com