A practice reimagined with more room to be human.
Rosenberg Therapy had grown beyond the identity it started with, and its next chapter needed a name and visual presence with more room for personality. I helped rebrand the practice as Open Room Therapy, then built the new identity around warmth, openness, connection, and a welcome sense of humanity. From brand strategy and naming through visual identity, headshots, copy, and web design, the result is a practice that feels professional without feeling clinical—and personal without losing credibility.
( Client )( Service )( My Role )Brand Identity + Website Design
Alexandra Rosenberg
Brand Strategy · Naming · Visual Identity · Creative Direction · Web Design · UX/UI · Headshot Photography · Copywriting/Refinement · SEO Foundations
THE WORK
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THE WORK /
BRAND
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GUIDELINES
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BRAND / GUIDELINES /
