From Instagram DMs to trade-show ready.
Sweet Lu’s came to me with a deadline: she’d signed up for a local trade show without an established brand identity or the materials she needed to show up professionally. Until then, the bakery had grown through social media and orders via DM. I quickly built a cohesive identity and extended it across web, packaging, menus, promotional print, stickers, and large-format signage—giving her a polished, practical system she could take straight into the real world.
( Client)( Service )( My Role )Brand Identity + Trade Show + Digital
Sweet Lu’s
Brand Strategy · Visual Identity · Creative Direction · Web Design · Packaging · Print Collateral · Trade Show Graphics · Large-Format Signage · Marketing Materials
THE WORK
/
THE WORK /
