From a local skincare studio to a brand built for something bigger.
Skin Edit began as Glow Studio, a local skincare business ready to expand beyond appointments and into e-commerce. I helped reposition and rename the business around a stronger idea: curated skincare, real-life routines, and expert support without the overwhelm. From there, I built the brand ecosystem across identity, website, product photography, copy, digital marketing, and print, creating a cohesive experience that could work just as well online as it did in the treatment room.
( Client )( Service )( My Role )Brand Identity + E-Commerce + Photography
Skin Edit Orange County
Naming · Brand Strategy · Visual Identity · Creative Direction · Squarespace Web Design · E-Commerce · Product Photography · Copywriting · SEO · Email Design · Social Templates · Print Collateral
SELECTED WORK
/
SELECTED WORK /
BRAND
/
GUIDELINES
/
BRAND / GUIDELINES /
