VAEL | mystery + metal
A jewelry brand designed, directed, and photographed from the ground up. For VAEL, I created the visual identity and graphic system, then stepped behind the camera to bring it to life: producing and directing model shoots, styling jewelry, and photographing both campaign and product imagery for the brand's Etsy shop and marketing.
( Project )( Service )( My Role )Brand Designer · Creative Director · Photographer
VAEL Jewelry
Visual Identity · Logo Design · Brand Graphics · Art Direction · Photoshoot Production · Model Direction · Styling · Product Photography · Campaign Photography · Packaging Concepts · E-Commerce Creative
THE WORK
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THE WORK /
