Building a brand you can step inside.
Subplot is an exploration of brand as atmosphere, not just a logo, palette, or collection of matching assets. Inspired by the relationship between wine and storytelling, I built a visual world that feels cinematic, intimate, imperfect, and slightly unruly. Editorial typography, handwritten notes, screenplay-inspired copy, grainy photography, and unexpected color work together to create something intentionally caught between restraint and chaos.
( Project )( Service )( My Role )Brand Identity + Art Direction + Packaging
SUBPLOT
Concept Development · Brand Strategy · Visual Identity · Art Direction · Packaging Design · Editorial Design · Copywriting · Digital Applications
THE WORK
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THE WORK /
