A dated digital presence, reworked into something warm, clear, and unmistakably hers.
Dr. Betsy Chung had an established therapy practice and years of experience, but her existing brand and website no longer reflected the depth or personality of her work. I developed a new visual identity and website that felt more mature, personal, and considered, balancing warmth with credibility while giving prospective clients a clearer sense of who she is and what working with her feels like.
( Client )( Service )( My Role )Brand Identity + Website Design
Dr. Betsy Chung, Psy.D.
Brand Strategy · Visual Identity · Creative Direction · Squarespace Web Design · UX/UI · Copy Refinement · Photography Direction + Headshot Photography · SEO Foundations
THE WORK
/
THE WORK /
BEFORE
/
AFTER
/
BEFORE / AFTER /
SLIDE TO REVEAL BETSY’S BEFORE + AFTER
BEFORE | AFTER
BRAND
/
GUIDELINES
/
BRAND / GUIDELINES /
